Charity Talent are recruiting for a 12 month B2B Marketing Manager working within Higher Education to start asap, Based in Central London. Salary £40K.
As the Marketing Manager you lead on the delivery of the Executive Education Marketing Strategy for their Online Programmes. Combine in-depth product knowledge with marketing expertise to plan effective and engaging brand awareness and lead gen campaigns, including the development of marketing assets and collateral, the planning and scheduling of communications, paid media, events and social campaigns.
You will fully own and manage marketing campaigns from end-to-end with outstanding project management and organisational skills. Develop all marketing campaigns with a clear understanding of the customer journey in mind, linking into lead nurture and conversion campaigns and sales tactics delivered by colleagues. Working closely with the Paid Media Team to plan a large-scale advertising campaign to generate leads and brand awareness across your portfolio programmes.
Create and commission high quality and engaging marketing content, campaigns and events which reinforce brand positioning. Manage and commission data collation and analysis to understand the performance of marketing campaigns.
You will also bring a breadth of knowledge as as a general Marketing Manager across the full mix of marketing channels and tactics, including digital marketing, content marketing, paid media and advertising, events, PR and communications, branding, design, video and audio commissioning and production, website content management and SEO.
Delivering / Management of Marketing Campaigns
Marketing Data Analysis
Website Content Management