Charity Talent on behalf of Charity Folk are recruiting for a volunteer to help a great charity with their website design. Mind (Hammersmith, Fulham, Ealing and Hounslow) that provide advice and support to empower anyone experiencing a mental health problem. They are looking for a Senior Website individual who can help review and redesign their website content.
Charity Talent are recruiting for a Direct Marketing Manager to work for a Social Welfare Charity, this is an immediate start, working from home until temporarily due to Covid-19. This is a Temp to Perm job.
Responsible for the development and delivery of multi-channel direct marketing activities to inspire and motivate warm supporters to continue supporting and new supporters to support for the first time. Contributing a minimum of £42 million annually to the charity's work. Work with the Head of Individual Giving on the Individual Giving strategy, annual plan and budget, including the flagship £20M Christmas campaign. You will Project manage all warm cash appeals (February, Easter, June, Summer, Autumn, Christmas) with support from the IG Assistants to ensure financial targets are met or exceeded - from research and brief, creative, testing, data selections, results, review and recommendations. Ensure a digital presence for all appeals.
Project manage all Christmas recruitment activities (DRTV, cold mail, doordrop, inserts, press, digital (including PPC, Facebook & Instagram, display)) with support from the Officer and IG Assistants to ensure financial targets are met or exceeded and new contactable supporters are recruited at an acceptable cost per acquisition. Manage channel selection, media planning, creative development, testing, results, review and recommendations. Develop a strategy to optimise Direct Debit giving from the warm audience and implement - including conversion and upgrade mailings (and possibly telephone) and managing reactivation campaigns. Manage, motivate and develop two Individual Giving Assistants and a Digital Officer.
Develop and monitor the budget providing monthly updates on income and expenditure and making sure information is accurate. Work with procurement on cost savings. Lead and develop the loyalty programme - welcome programme and thank you postcards, Annual Review, bi-annual supporter survey, supporter insight. Manage relationships with key suppliers, such as the print management & digital agency.
Recruitment and Retention
Significant experience of direct marketing of a variety of offline and online channels.
Strategic planning and implementation of strategy.
Digital Fundraising platforms (Facebook, PPC and Google Analytics.
Line Management and Budget management.
Creative development and working with designers and copywriters.