Charity Talent are recruiting for a CRM Marketing Executive to start asap, this is a Temp to Perm position, working within Higher Education to start asap.
They are looking for someone with exceptional creative and analytical skills to lead on delivering high-quality digital communications. This role is focused on targeting high-calibre prospective students.
As the CRM Marketing Executive you will be responsible for designing and executing digital communications campaigns using a range of skills including copy-writing and proofreading, campaign and content planning, CRM management and segmentation.
Prepare and distribute, compelling, and targeted email campaigns. Monitor, analyse and report on the performance of email campaigns against KPIs. Database management including segmentation according to key markets and making recommendations. Work with their Editors to to create and send newsletters. Conduct regular competitor analysis on digital communications activities. Manage or commission data collation and analysis. You will also produce world class copy that effectively communicates key messages to a range of international audiences.
Review content developed in-house or by agencies against internal quality. Liaise with and monitor the quality of work delivered by third-party suppliers.
You will have:
CRM Experience, understanding audiences, life-cycles, manipulating data
Enthusiastic, hands on attitude
Run email campaigns and understand email marketing (this role would lead to growth into an Email Marketing Manager)
Excellent communication skills, copy writing experience/exposure
Data savvy and or interested in data/data analysis.